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George Eastman, CEO of Eastman Kodak - The Portal Camera (1854-1932) - USA

  • "You push the button, we do the rest". (George Eastman)

Key Work

  • Starts work at the Rochester Savings Bank
  • Takes up photography
  • Patents a dry plate and a machine for mass-producing it.
  • Takes Henry A. Strong as partner & incorporate Eastman Dry Plate and Film Co.
  • Developed KODAK The portable camera thus converting a complex scientific process that was restricted to few specialists and turned it into a commercial mass-market product.
  • Implement "Wage dividend" strategy and create a work force ownership, remuneration and benefits programs launch him into more success.
  • Hands one-third of his company holdings to the employees.
  • Eastman photographic empire grew from one assistant to over 13,000 employees.

Management history remembers him as an enlightened manager who introduced business practices that, till today, are being implemented as a core competitive advantage by leading global companies.

Books & References:

  • Aclerman,Carl W., and Edwin R. Seligman. George Eastman: George Eastman: Founder of Kodak and the Photography Business (Business Biographies). Boston, MA: Houghton Mifflin Co., 1930.
  • Brayer, Elizabeth. George Eastman : A Biography. Baltimore, MD: Johns Hopkins University Press, 1996.
  • The Story of Kodak . New York: H.N. Abrams, 1990.

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