Executive Education
Seminars. Workshops. Master Classes.

Marketing Management Courses: Marketing Course and Seminar - Marketing Management Workshop in USA, Canada and Europe Marketing Management Seminar
   Marketing Management Best Practices

Training Model: Action Learning Seminar and Workshop
Seminar Venue: USA West (Jan to Dec): Las Vegas. Los Angeles. San Francisco. Seattle.
USA East (Jan to Dec): Chicago. Houston. Miami. New York. Washington, DC.
Europe (June to Oct): Amsterdam. Barcelona. Dublin. Frankfurt. London. Paris. Rome. Vienna. Warsaw. Zurich.
Asia Pacific: Bangkok. Singapore. Tokyo. Sydney.
Ask for on-demand and unlisted course venues.
Seminar Duration: 4 days (2-day seminar + 2-day project)
Seminar Times: 9:30 AM - 3:30 PM
Seminar Dates: Executive Education Courses Calendar
Ask for on-demand and unlisted course dates.
Seminar Fees:  $5,999
Group Discounts:  5% for 2 delegates. 10% for 3 or more delegates. Government and non-profit delegates receive up to 15% discount for 4 or more delegates. Valid only for Las Vegas venue.
Seminar Options: Available on client site for a group of 5 or more delegates.
The delivery method of this seminar is in classroom (in-person). If you have a special customization request (topics, duration, location, or delivery methods, including one-to-one coaching, blended learning [hybrid in-person and online learning]), please indicate that in the registration form.
Seminar Advantage: Client Testimonials. Education Excellence. CEO Club. Thought Leadership
Registration: Apply

Marketing Management Courses: Marketing Course and Seminar - Marketing Management Workshop in USA, Canada and Europe Seminar Audience 

  • The Chief Marketing Officer (CMO) team, including marketing managers, sales managers, business development managers, advertising managers, public relations managers, media relations managers, market research managers, customer relationship managers, product managers, entrepreneurs, and marketing management consultants

  • Note: This training course is designed for government and business professionals. We do not accept students seeking initial employment, postsecondary education, or initial licensing programs

Marketing Management Courses: Marketing Course and Seminar - Marketing Management Workshop in USA, Canada and Europe Seminar Objectives

  • Provide 360-degree view of the marketing management function to identify potential management blind spots and improvement areas

  • Offer experiential analysis of the challenges of CMOs and their marketing teams in implementing the business strategies

  • Discuss strategy insights from the world's most successful CMOs and marketing strategists

  • Review the marketing management framework, best practices, analysis and decision-making models and tools needed to formulate and implement successful marketing programs

  • Analyze, plan, and implement marketing strategies, using advanced marketing management frameworks

  • Know-how to plan, implement and monitor marketing strategy using performance measurement systems

  • Create a practical framework for planning and controlling of marketing communication programs

  • Provide a work-based project to help delegates develop practical marketing initiatives based on their unique set of issues, resources and business environment

Marketing Management Courses: Marketing Course and Seminar - Marketing Management Workshop in USA, Canada and Europe Training Focus

  • Develop the core marketing management skills and competencies, including marketing knowledge, planning, control, problem-solving and communication.

  • The course emphasizes marketing management decision-making. It does not focus on in-depth analysis of marketing research or advertising psychology

Management Accounting Course - Managerial Accounting Course in Las Vegas, USA Training Model

  • Experiential action learning

  • 25%-50% seminar and 50-75% experiential project work

  • The development of management skills is based on KASAC executive education and management training model

Management Accounting Course - Managerial Accounting Course in Las Vegas, USA Seminar Modules

  • Top Chief Marketing Officer (CMO) Questions

  • Strategic Marketing Management

    • What Market? (Market Research, Customer Needs, Behavior, and Competitive Intelligence)

  • Marketing Mix (4 Ps)

    • What Product? (Positioning, Branding, Features, NPD, and PLC)

    • What Price? (Pricing Objectives, Types, and Elasticity)

    • What Place? (Locations, Distribution, and Channels)

    • What Promotion? (MarCom, Advertising, Publicity, Point of Sales, and Personal Selling)

    • What Level of Customer Care? (Customer Relationship Management (CRM)

  • Marketing Key Performance Indicators (KPIs)

Marketing Management Courses: Marketing Course and Seminar - Marketing Management Workshop in USA, Canada and Europe Key Concepts & Best Practices

  • Top CMO Questions. CMO Challenges.

  • Critical analysis of the applications and limitations of popular marketing practices, models and frameworks, including: Marketing Mix 4Ps (Product, Price, Place and Promotion). Market Research. Sales Management. Customer Relationship Management. Public Relations. Advertising. Branding. E-Marketing. Competition. Sustainable Competitive Advantage. PEST Analysis. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. Competitive Forces and Value Chain. Product Lifecycle (PLC). Marketing Channels practices.

Marketing Management Courses: Marketing Course and Seminar - Marketing Management Workshop in USA, Canada and Europe Training Seminar Customization Subjects 

  • Marketing Strategy: Focusing on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage

  • Marketing Research:

    • Understanding customers to create value

    • Understanding the psychological aspects of buyer's behavior

    • How do clients make buying decisions and interpret advertising and sales messages

    • Competitive intelligence

  • Advertising and Brand Communications: Managing the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.

  • Marketing Communications Mix: understanding the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Learning the decision-making process when developing promotional campaigns to support a firm's brand or product and service strategy.

  • Publicity and Public Relations: studying of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, and media relations

  • Marketing Laws and Ethics: Legal risk management of marketing programs

Marketing Management Courses: Marketing Course and Seminar - Marketing Management Workshop in USA, Canada and Europe Courseware Content (Customized)

The Marketing Management training courseware includes the following:

  1. Participant's training guide

  2. Subject matter handbook and lecture notes

    Executive summary of the subject matter:

    • Summary of essential concepts and marketing management best practices

    • Examples and case studies

  3. Marketing management toolkit (management frameworks, decision-models, and checklists)

  4. Experiential work-based assessment project

  5. Online resources for the completion of the experiential assessment project

 Courses By Industry - Optional Customization (For Group Training):

The management seminars and case studies can be customized to each industry, including: government and public sector management, banking, insurance and financial services management, investment and asset management, energy, utilities, oil and gas management, trade and retail management, education management, pharmaceutical, healthcare, hospital management, construction management, real estate management, agriculture and fishery management, food and restaurant management, telecommunication and information technology management, transportation, freight and logistics management, aerospace, automotive, airlines management, hospitality management, tourism, travel and leisure management, media management, and manufacturing management.

Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Performance Evaluation (Optional)

  • Performance can be evaluated on the basis of individual or team project deliverables

  • There are no Q&A exams or tests. Candidates can choose to complete customized experiential work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation

  • The course advisor will review the deliverables and provide improvement feedback. The evaluation is a form of management consulting and experiential coaching for performance improvement

Marketing Management Courses: Marketing Course and Seminar - Marketing Management Workshop in USA, Canada and Europe Seminar Registration

Marketing Management Seminar

 

Client Testimonials.     Executive Education Excellence.     CEO Club.
CEO Seminars.    Action Learning.     Thought Leadership.
 
  Executive Education FAQ. 

Apply

The Executive Education Institute offers best of class executive education and management seminars, workshops, and master classes for government, investment and business CEOs in USA, Canada, and Europe. Top seminars: Management Leadership, AI, Artificial Intelligence, Strategy, Human Resources, HRM, HR, Marketing, Law, Finance, Accounting, Economics, MIS, IT, Information Systems, Operations in USA, Canada, and Europe. Delivering corporate training via In-Person (Classroom) Action-Learning, Online Distance Learning (Zoom), and Strategic Retreats. Top Seminar Cities and Venues in Las Vegas, New York, NYC, Miami, San Francisco, San Diego, Los Angeles, Houston, Washington DC., Chicago, Seattle, Vancouver, London, UK. Paris, France. Rome, Italy. Barcelona, Spain.  Zurich, Switzerland. Amsterdam, Netherlands. Vienna, Austria. Dublin, Ireland. Munich, Germany. Stockholm, Sweden. Copenhagen, Denmark. Oslo, Norway. Kiev, Ukraine. Warsaw, Poland. Seminars for CEO, CMO, COO, CFO, CIO, CTO, CHRO and HR Managers. All of the courses are based on best practices Executive Action Learning Model, consulting and strategic retreats
Executive Education and Professional Development
Master Classes. Workshops. Seminars.
Corporate Training.  Strategic Retreats.  Master Classes. 

:::

Executive Education Calendar

USA and Canada Seminars Calendar 2024.
Europe Seminars Calendar 2024.

:::

Executive Education Courses and Seminars

Executive Education.  Executive Seminars.  Executive Programs.
  Government Seminars.  CEO Seminars. 

:::

  Global Executive Education & Onsite Seminars

  USA Seminars.   Canada Seminars. Europe Seminars.
Asia Seminars. Africa Seminars. Latin America Seminars.

:::

  Think Tank.    About Us.    Contact Us.

:::