Executive Education
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Managerial Economics Course
     Economic Analysis for Strategy Formulation

Course Audience 

• The CEO's strategy team, including  general managers, business unit managers, finance managers, operations managers, marketing managers, and sales managers, entrepreneurs and business consultants

• Note: This training course is designed for government and business professionals. We do not accept students seeking initial employment, postsecondary education, or initial licensing programs

Course Objectives

• Provide an understanding of the economic environment and its impact on business strategy formulation

• Offer experiential analysis of the challenges of CEOs and General Managers in adapting to the changing economic environment

• Cover ideas and tools to understand the local and global economic forces, including governmental regulations, international relations, global consumers, global production and international business

• Discuss the impact of economic policies on managerial decision-making, by providing an understanding of fiscal policy, monetary policy, and local and global economic issues affecting business

• The course emphasizes strategic managerial decision-making in changing macroeconomic and monetary policy environments. It does not focus on statistical analysis, mathematical modeling or predictive analysis

Training Focus

• Develop the core managerial economics skills and competencies, including economics knowledge for business planning, control, problem-solving, and communication.

Training Model

• Experiential action learning

• 25%-50% seminar and 50-75% experiential project work

• The development of management skills is based on KASAC executive education and management training model

Course Modules

• Top CEO Questions

• Quick Overview of Economics

  • Production Factors

  • Market Operations

  • Types of Economic Systems

  • Top 12 Economic Principles for Decision-making

  • Types of Economic Systems

  • Economic Analysis and Decision Errors

• Microeconomics for Decision-making

  • Supply, Demand, and Price Elasticity

  • Market and Consumer Behavior

  • Information Economics

  • Production Economics

• Macroeconomics for Decision-making

  • Understanding The Business Cycles of Growth, Inflation, Stagflation, Recession, and Deflation

  • Fiscal Policy

  • Monetary Policy

  • Markets, Investors and Business Behavior

  • Macroeconomic Policy  Impact on Investment and Business Operations

  • Key Economic Metrics (KPI) for Strategic Decision-making

Key Economic Concepts & Best Practices for Managerial Decision-making and Strategic Planning.

• Macroeconomic. Microeconomics. Scarcity, Choice, Specialization, Consumer Preference and Substitution. Opportunity Cost. Marginal Principle. Law of Diminishing Returns. Spillover Principle. Reality Principle. Learning Curve. Economy of Scale. Supply, Demand, and Price Elasticity. Linear vs. Non-linear Relationships. Positive and Negative Correlation. Correlation vs. Causation, Behavioral Economics, Economic Law of Fairness. The 80/20 Pareto Principle. The Bell Curve. Standard Deviation. Sigma. The Law of Economic Atrophy. The Law of Economic Entropy. Government Policies and Regulations. Economic Risks and Strategies.  Global Economy. Offshoring. Pareto 80/20 Law. National Differences. Oligopoly. Monopoly. Competition. Economic Decision Errors. Managerial Economics Best Practices.

Training Course Customization Subjects

• Business Economics: Introduction to economic analysis, with an emphasis on firms, markets and operating environment. Pricing and output decisions. Cost and profit determination in competitive and monopolistic markets. Macroeconomic factors and policies affecting business activity in a free and open economy

• Microeconomics: Introduction to the economic behavior of individuals and firms with emphasis on output and price determination in the various market structures. Study of the allocation of scarce resources among competing end uses. Analysis also includes concepts of expected utility and uncertainty, and welfare economics

• Macroeconomics: The economic activities of the nation, their interrelationships and how they impact the firms. This module also covers the measurements of economic activity, determination of aggregate income, money, banking and prices, exchange rates, the balance of payments and government macroeconomic policy, national output, unemployment, inflation and interest rates. It also analyzes the outcome of alternative government policies related to economic problems

• Innovation Economy: Policies and programs to promote innovation and global competitiveness. The development of the global economy and the driving forces and consequences of growing interdependency among nations and impact on businesses.

• Special Issues: Understanding how the changing patterns of trade and migration of capital and labor impact business. Analysis of cyclical and secular trends in output, employment and investment

Courseware Content (Customized)

The Managerial Economics training courseware includes the following:

1. Participant's training guide

2. Subject matter handbook and lecture notes

3. Executive summary of the subject matter:

   • Summary of essential concepts and management best practices

   • Examples and case studies

4. Managerial economics toolkit (management frameworks, decision-models, and checklists)

Performance Evaluation (Optional)

• Performance can be evaluated on the basis of individual or team project deliverables

• There are no Q&A exams or tests. Candidates can choose to complete customized experiential work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation

• The course advisor will review the deliverables and provide improvement feedback. The evaluation is a form of management consulting and experiential coaching for performance improvement

Training Course Registration

• Accelerated workshop (classroom option)
• Requires seat reservation
• Training Course Registration