Management Hall of Fame
Most Respected Management Gurus

Martha Stewart (1941-Present) - Multibillion Dollar Taste!

  • "I'm a brand" (Martha Stewart). 
  • "My life is my work, my work is my life…I can think about my work twenty-four hours a day and it's pleasant." (Martha Stewart)

Key Work

A woman who turned her lifestyle into a multibillion dollar business

  • Graduated from Barnard College.
  • Gives up modeling.
  • Gets a job as a stock broker.
  • Starts a catering business.
  • Publishes her first book, Entertaining followed by TV shows, magazines, product endorsement, consultancy, and public speaking.
  • Signs up multi-million dollar contract with Kmart.
  • Times magazine refers to her as "the guru of good taste."
  • Launches Martha Stewart Living magazine.
  • Forms Martha Stewart Living Omnimedia. Becomes chair and C.E.O.
  • Becomes an icon of modern culture and one of the richest and most powerful women in US

Books & References:

  • Byron, Christopher. Martha Inc.: Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia. New York: John Wiley, 2002.


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