Advanced Management Program
  Professional Management Best Practices

Program Audience

• The Advanced Management Program is designed for managers to help them lead  large companies, complex projects, and diverse teams

• Note: This training program is designed for government and business professionals. We do not accept students seeking initial employment, postsecondary education, or initial licensing programs

Program Objectives 

• Offer experiential analysis of the challenges of managers and their teams in leading and transforming their organizations in the market place

• Understand the advanced framework of managing organizations

• Share management and leadership insights from the world's most successful CEOs

• Explore management best practices, tools, and decision-models for building high-performance teams and organizations

• Create a work-based project to help candidates develop  business initiatives based on their unique set of issues, resources and business environment

Program Modules

• The program consists of three modules:

  1. Management Leadership

  2. Marketing Management

  3. Business Strategy Management

Module 1: Leadership Best Practices

• Leadership Experience:
  Top Management Leadership Questions and Challenges.

• Management Leadership Science and Skills:
  Leadership Psychology for managers. Leadership Styles and Behaviors for Managers. Personality Profiling. Critical Thinking and Decision Making. Organizational Psychology and Behavior. Motivation Theories. Social Animal. Hygiene Factors Theory. Contingency Approach. Path-Goal Theory. Expectancy Theory. Equity Theory. Tournament Theory. Hierarchy of Needs. Management by Objectives. Learning Organizations. Theory X, Theory Y and Theory Z. Organization Culture and Companies. Transformational Leadership for Managers. Change Management. Managing Executive Politics in Companies. Relationship Management. Managerial Ethics. Executive Networking.

Module 2: Marketing Management

• Marketing Best Practices:
  Top Marketing Questions. Marketing Challenges. Marketing Mix 4Ps for Businesses (Product, Price, Place and Promotion). Market Research. Sales Management. Customer Relationship Management. Public Relations. Advertising. Branding. E-Marketing. Competition. Sustainable Competitive Advantage. Competitive Forces and Value Chain. Product Lifecycle (PLC). Marketing Channels.

Module 3: Business Strategy Management

• Strategic Management Best Practices:
  Business Opportunities and Challenges. Top Business Strategy Questions of Global CEOs. Strategy Best Practices and Pitfalls. Business Strategy Toolkit. Strategy Formulation. Introduction Strategies. Growth Strategies. Maturity Strategies. Decline Strategies. Exit Strategies. Industry Rivalry. Entry Threats. Supplier Power. Buyer Power. Threat of Substitutes. Competitive Intelligence. Strategic Group Matrix. Competitive Positions. Decision Trees. Growth Vector Analysis (GVA). Profit Impact Of Market Strategy (PIMS). Experience Curve Strategy. McKinsey G.E. Business Screen. Governance. Strategic Alignment. Hierarchy of Objectives. Performance Control System (PCS). Stakeholder Analysis. Power and Politics. Stakeholder Management. Top Marketing Questions. Value Chain Analysis (VCA). Risk Management. Trends Probability and Impact. Environment Scanning. Political, Economic, Social, Technology, Environmental and Legal (PESTEL) Analysis. Industry Attractiveness. Industry Structure. Marketing Mix 4P's. Stakeholder Management

Training Model

• Experiential action learning

• 25%-50% seminar and 50-75% experiential project work

• The development of executive management skills is based on KASAC executive education and management training model

Courseware Content (Customized)

The Advanced Management Program courseware includes the following:

1. Participant's training guide

2. Subject matter handbook and lecture notes

3. Summary of the subject matter:

   • Summary of essential concepts and leadership best practices

   • Examples and case studies

4. CEO's toolkit (management frameworks, decision-models, and checklists)

5. Experiential work-based assessment project

 Courses By Industry - Optional Customization (For Group Training):

The management seminars and case studies can be customized to each industry, including: government and public sector management, banking, insurance and financial services management, investment and asset management, energy, utilities, oil and gas management, trade and retail management, education management, pharmaceutical, healthcare, hospital management, construction management, real estate management, agriculture and fishery management, food and restaurant management, telecommunication and information technology management, transportation, freight and logistics management, aerospace, automotive, airlines management, hospitality management, tourism, travel and leisure management, media management, and manufacturing management.

Performance Evaluation (Optional)

• Performance can be evaluated on the basis of individual or team project deliverables

• There are no Q&A exams or tests. Candidates can choose to complete customized experiential work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation

• The program advisor will review the deliverables and provide improvement feedback. The evaluation is a form of management consulting and experiential coaching for performance improvement

Program Registration

• Accelerated workshop in-classroom (In-person)
• Requires seat reservation
• Executive Program Registration